boost your strikingly portfolio reach with social media

Boost Your Strikingly Portfolio Reach with Social Media

Creating a polished portfolio on Strikingly is just the first step in building your personal brand online. Without active promotion, even the best portfolio may remain unseen. Social media platforms provide a powerful channel to increase your portfolio’s visibility and engage with potential clients, collaborators, and employers.

Why Social Media Matters for Your Online Portfolio

Social platforms like LinkedIn, Twitter, Instagram, and Facebook allow you to:

• Reach targeted audiences interested in your skills or services
• Engage with communities that can refer you or offer opportunities
• Showcase your personality beyond static portfolio content
• Build trust and credibility through consistent posting and interaction

Choosing the Right Social Platforms

Not every social network suits every profession. Consider these when selecting platforms:

• LinkedIn: Essential for B2B freelancers, consultants, writers, and designers.
• Instagram: Great for visual artists, photographers, and fashion designers.
• Twitter: Useful for writers, marketers, and tech professionals to share insights.
• Facebook: Good for community engagement, especially local or niche groups.

Effective Strategies to Share Your Portfolio

1. Optimize Your Social Profiles

Include a link to your Strikingly portfolio in your bio or profile description. Use a consistent username or handle across platforms to make yourself easy to find.

2. Pin Your Portfolio Link

Many platforms allow you to pin a post or link at the top of your profile. Pin your portfolio with a brief introduction to make it immediately visible to visitors.

3. Share Work Samples and Behind-the-Scenes

Regularly post snippets of your projects, drafts, or stories behind your work. Include a call-to-action inviting followers to visit your full portfolio.

4. Engage with Relevant Communities

Join LinkedIn groups, Twitter chats, or Facebook groups related to your field. Contribute meaningfully, and subtly share your portfolio when appropriate.

5. Leverage Visual Content

Create engaging visuals or short videos showcasing your portfolio highlights. Platforms like Instagram and TikTok favor visual storytelling, so tailor your posts accordingly.

6. Use Hashtags Strategically

Research popular and niche hashtags related to your profession. Use them to increase post discoverability without spamming.

7. Collaborate with Influencers or Peers

Partnering with other creators or professionals can expand your reach. Co-create content and cross-promote your portfolios.

Tracking Performance and Adjusting Your Strategy

Monitor the traffic coming to your Strikingly site via social media links. Use UTM parameters or built-in analytics to see which platforms drive the most visitors and inquiries. Refine your posting schedule and content based on what works best.

Case Study: Designer Using Instagram and LinkedIn

Anna, a freelance graphic designer, actively posts her latest designs and work-in-progress shots on Instagram with relevant hashtags. She also shares client testimonials and detailed project case studies on LinkedIn. By linking her Strikingly portfolio in both bios and sharing regular updates, she doubled her freelance inquiries within three months.

Common Pitfalls to Avoid

• Being overly promotional without adding value or engaging
• Neglecting to interact with followers or respond to comments
• Using too many irrelevant hashtags or joining unrelated groups
• Failing to keep your portfolio updated after gaining traffic

Conclusion: Integrate Social Media into Your Portfolio Strategy

Social media is a dynamic extension of your Strikingly portfolio. When used thoughtfully, it can amplify your reach, build relationships, and lead to meaningful career opportunities. Remember, the key is consistency, authenticity, and providing value to your audience.